Morocco to accelerate transition to EV manufacturing 

Al-Monitor Pro Members

Francisco Serrano

Journalist and analyst specialized in North Africa

June 7, 2023

On May 15, Morocco launched its first-ever domestic car brand, Neo Motors. The development stems from a robust car manufacturing base that the kingdom has worked on establishing over the past two decades in partnership with global brands such as Renault and Stellantis. In 2022, sector exports rose by 33% year-on-year to Dh111.3 billion ($10.9 billion). But the long-term prospects for auto manufacturing in the country will hinge on an effective transition into the manufacturing of electric cars. Most companies have so far shied away from setting up shop in Morocco due to the absence of a dedicated electric car component industry, but a memorandum of understanding signed with Chinese electric-car battery manufacturer Gotion High Tech this week could change the lead if the investment fully materializes.